Francine A. Thompson

Bias Barbecue

BRANDING, PACKAGING, NAMING, STRATEGY / Bias Barbecue is a conceptual brand with the goal of elevating barbecue and encourage food experimentation. The brand has a line of sauces and spice rubs in addition to a sister restaurant brand. Bias’s visual identity centers around being direct and playful. The system plays with abstracted sauce swooshes and bold type.

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