Client: Bias BBQ (conceptual)
Services: Identity design, packaging, naming
Bias Barbecue is a conceptual brand with the goal of elevating barbecue and encourage food experimentation. The brand has a line of sauces and spice rubs in addition to a sister restaurant brand. Bias’s visual identity centers around being direct and playful. The system plays with abstracted sauce swooshes and bold type.
Food images via Bon Appetit