Client: Gemma Lewis (conceptual)
Services: Identity design
Gemma Lewis is a writer of color living in Brooklyn. In order to make her stand out in the writing community, her identity had to be bold. The solution was a color palette that is equal parts bright and natural. The main wordmark for Gemma has a classic and streamlined look, accented with a contrasting dot over the “i.” For another touch of personality, red pencil editors mark-like illustrations are used on the materials.
More to come!