The Election Guide: The Brief
The Election Guide is a 10" by 10" special issue insert that is distributed inside the twice-weekly paper. This issue featured editorial content geared toward the then-upcoming Presidential election, as well as local and state elections. I was to design a cover for the issue, promotional posters, and online ads to get the word out about the issue. I had full creative reign.
I began with sourcing and curating examples to show the Creative Director, resulting in a moodboard. I wanted to include several different directions we could go with the aesthetic of the issue. I realized early on in the process that an unusual election should yield an unusual election guide. A drafted a dozen or so cover ideas, playing with non-traditional type and color treatments. The favorite concept in the design department was that of a disjointed flag.
After several iterations, the final suite of elements for The Election Guide was assembled. The final cover design features a strong, bold sans serif font centered in the middle of the page for some stability. The colors picked feature the traditional red, white, and blue, but with two different blues that are not the normal ones we see associated with the United States. The design motifs include stars, stripes, and large rectangles, all simulating an American flag that is disjointed. The suite above shows (from left to right) the cover, the tabloid-sized promo poster, and online advertisements.