BRANDING, NAMING, STRATEGY / Stet is a conceptual concrete company that does more than just pour sidewalks. It builds at many scales with the goal of helping people make things. With this in mind, the design needed to be both flexible and structural. The result is a system that relies on a grid but has many elements, including a custom typeface, that can be stretched and flexed as needed. Stet can go from stark to playful, like the things it builds.