Francine Thompson

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Francine is a design director building brands that are unmistakable, magnetic, and alive. She makes brands feel like they were always meant to exist.

Hers Perimenopause & Menopause Category Launch

Turned Hers’ expansion into perimenopause and menopause into a confident new category entry.

Established the brand world and design system for Hers’ expansion into perimenopause and menopause care. Built a confident, premium visual language through high-contrast color and commanding imagery, and guided implementation across digital, packaging, and paid media to bring the world to life for launch.

Responsibilities: Design direction, identity design, brand strategy, design system, brand guides

In-house at Hims & Hers, 2025

Dalma Brand Identity

Designed a brand identity for Dalma, an Adriatic homewares universe shaped by Croatian heritage and contemporary sensibilities. The identity system and printed materials establish a warm, casually elegant brand world grounded in provenance, craftsmanship, and everyday ritual.

Responsibilities: Design direction, logo design, identity design, printed matter, brand guide, design system, templates

Freelance, 2026

Hims Testosterone Brand World and Product Category Launch

Defined the world, palette, and design system that informed how Testosterone Rx shows up for the Hims audience. Partnered with art direction, copy, packaging, and digital leads to implement the world into a stigma-free, approachable brand experience that set a new cultural tone across homepage, ads, packaging, digital experiences, and beyond.

Responsibilities:Design direction, identity design, brand strategy, design system, brand guides

In-house at Hims & Hers, 2025

Hers Hair Gummy Launch Campaign

Led design direction for the launch of the first-ever prescription hair regrowth gummy, crafting a multi-channel campaign. From a high-visibility out-of-home campaign in NYC to event graphics, a custom zine, and social media creative direction, I created a cohesive brand world that made an innovative product feel both elevated and accessible.

Responsibilities:Design direction, out-of-home design and production, print design, social media direction

In-house at Hims & Hers, 2025

Hers Hair Blends Brand World and Product Assortment Launch

Created a luxe, potent visual world that reframed women’s hair loss treatments, making prescription solutions feel aspirational, not shameful. Directed identity, system, and strategy to unify assortment, packaging, and brand expression across the customer experience.

Responsibilities:Design direction, identity design, brand strategy, design system, brand guides

In-house at Hims & Hers, 2023

Oath Surgical Identity

Branded a new, holistic approach to surgical care, drawing on classical inspiration to convey trust, precision, and longevity. Led design direction and identity development, building a system and guide that extended across web, email, and digital touchpoints.

Responsibilities:Design direction, logo design, identity design, brand guide, email design, web design, design system

Freelance, 2024

Hims & Hers Weight Loss Brand Worlds and Product Category Launches

Crafted distinct visual worlds for both Hims and Hers Weight Loss, elevating two new categories with vibrant palettes and sharp, modern design. Led design direction and brand strategy to establish cohesive identities and systems, building guides and assets that unified digital, packaging, print, and campaign touchpoints while making weight loss feel more approachable and supportive.

Responsibilities:Design direction, identity design, brand strategy, design system, brand guides, print design

In-house at Hims & Hers, 2023

Hers Mental Health Campaign

Brought empathy, destigmatization, and empowerment to women’s prescription mental health solutions through a bold out-of-home campaign. Led design direction and creative strategy to design work that destigmatized mental health care and positioned Hers as a partner for women who just gets it.

Responsibilities:Design direction, creative strategy, out-of-home design and production

In-house at Hims & Hers, 2022

Let's Talk About Sex Report

Provoked a national conversation around sexual wellness by pairing compelling data with bold illustration to close the gap between perception and reality. Directed design, identity, and illustration art direction across print and digital, creating a cohesive system that brought the report to life online and in the world.

Visit the full report at the2022sexreport.com

Responsibilities:Design direction, illustration art direction, identity design, design system, print design, digital design

In-house at Hims & Hers, 2022

Hims & Hers Swag Design

Launched the company’s first internal swag store, designing premium merch that feels as elevated as the brand itself. Led design direction, art direction, and production to create standout items and a polished experience that made employees proud to rep Hims & Hers.

Responsibilities:Design direction, production design, art direction, photoshoot styling

In-house at Hims & Hers, Ongoing