Francine builds brands that move with clarity and intent. Her work lives where design, storytelling, and strategy meet to make brands that feel inevitable, magnetic, and alive.
Hers Hair Blends World and Launch
Crafting a luxe, potent visual world around effective prescription solutions that address women feeling shamed by hair loss.
Responsibilities:Design direction, identity design, brand strategy, design system, brand guides
In close collaboration with:Dan Kenger, Grace Lee, Shelby Neal, and Deena Keller
In-house at Hims & Hers
Hims & Hers Weight Loss Worlds and Product Launches
Making weight loss feel approachable by elevating two new categories with sharp design and vibrant palettes.
Responsibilities:Design direction, identity design, brand strategy, design system, brand guides, print design
In close collaboration with:Dan Kenger, Grace Lee, Shelby Neal, Elise Sokolow, Derek Chan, Deena Keller, and Arian Franz
In-house at Hims & Hers
Hers Mental Health Campaign
Bringing empathy, destigmatization, and empowerment to women’s prescription mental health solutions through an out-of-home campaign.Responsibilities:Design direction, creative strategy, out-of-home design and production
In close collaboration with:Dan Kenger, Jacqueline Fodor, Grace Lee, Shelby Neal, and Sergio Rodriguez
In-house at Hims & Hers
Let's Talk About Sex Report
Provoking a conversation around sexual wellness using compelling data and illustration to close the gap between perception and reality. Visit the full report at the2022sexreport.com
Responsibilities:Design direction, illustration art direction, identity design, design system, print design, digital design
In close collaboration with:Dan Kenger, Grace Lee, Shelby Neal, Leah Welcome, and Sophi Miyoko Gullbrants
In-house at Hims & Hers
Oath Surgical
Branding a new, holistic approach to surgical care, looking toward the classical for inspiration.Responsibilities:Design direction, identity design, brand guide, email design, web design, design system
Freelance