Francine
Thompson

Brand Design
and Direction


Hers Hair Blends World



Crafting a luxe, potent visual world around prescription hair loss solutions for women.Responsbilities:

Design direction, brand design, identity design, brand strategy, typography, layout, brand guides, design systemIn collaboration with:

Dan Kenger, Chief Design Officer
Grace Lee, Creative Director, Art
Shelby Neal, Director of CopyIn-house at Hims & Hers




Hims & Hers Swag



Designing premium swag items and an elevated experience for an internal audienceResponsbilities:

Design direction, brand design, production design, art direction, photoshoot stylingIn collaboration with:

Dan Kenger, Chief Design Officer
Tierney Snow, Design Director, Marketing
Michael Connolly, Product Designer
In-house at Hims & Hers




Oath Surgical



Branding a new, holistic approach to surgical care, looking toward the classical for inspirationResponsbilities:

Design direction, brand design, identity design, typography, layout, brand guides, email design, web design, design systemIn collaboration with:

Hilary Coles, Strategist
Grace Lee, Art DirectorFreelance




Hers Mental Health Campaign



Bringing empathy, destigmatization, and empowerment to women’s prescription mental health solutions through an out-of-home campaignResponsbilities:
Design direction, brand design, creative strategy, wild postings, transit ads, digital boards, typography, layout, production design
In collaboration with:
Dan Kenger, Chief Design Officer
Jacqueline Fodor, VP, Production
Grace Lee, Creative Director, Art
Shelby Neal, Director of Copy
Sergio Rodriguez, Associate Director, Post Production
In-house at Hims & Hers




Let's Talk About Sex



Provoke a conversation around sexual wellness using compelling data and illustration to close the gap between perception and relity 

Visit the full report at the2022sexreport.comResponsbilities:
Design direction, illustration art direction, concepting, brand design, identity design, typography, layout, design system, print design, PR box design, swag design, event designIn collaboration with:
Dan Kenger, Chief Design Officer
Grace Lee, Creative Director, Art
Shelby Neal, Director of Copy
Leah Welcome, Senior Copywriter
Sophi Miyoko Gullbrants, Illustrator
In-house at Hims & Hers




About








Francine is a designer focusing on building brands from the macro to the micro—specializing in brand identity, printed and physical product, and creative strategy.

She’s currently visualizing the power of better health as the Director of Brand Design at Hims & Hers.


Born, raised, and based in California.Contact

hello@francineathompson.comSelect Agency Clients

Target
Chipotle
Nike
Kohler
Nestle
Facebook Previously

Zeus Jones (2018-2022)
Wit & Delight (2016-2018)
Info