Francine builds brands that move with clarity and intent. Her work lives where design, storytelling, and strategy meet — making brands feel inevitable, magnetic, and alive.
Hers Hair Blends World and Launch
Crafting a luxe, potent visual world around prescription hair loss solutions for women.
Responsibilities:Design direction, identity design, brand strategy, design system, brand guides
In close collaboration with:Dan Kenger, Grace Lee, Shelby Neal, and Deena Keller
In-house at Hims & Hers
Hims & Hers Weight Loss Worlds and Product Launches
Elevating the new weight loss categories with sharp design and vibrant palettes.
Responsibilities:Design direction, identity design, brand strategy, design system, brand guides, print design
In close collaboration with:Dan Kenger, Grace Lee, Shelby Neal, Elise Sokolow, Derek Chan, Deena Keller, and Arian Franz
In-house at Hims & Hers
Hers Mental Health Campaign
Bringing empathy, destigmatization, and empowerment to women’s prescription mental health solutions through an out-of-home campaign.Responsibilities:Design direction, creative strategy, out-of-home design and production
In close collaboration with:Dan Kenger, Jacqueline Fodor, Grace Lee, Shelby Neal, and Sergio Rodriguez
In-house at Hims & Hers
Let's Talk About Sex Report
Provoking a conversation around sexual wellness using compelling data and illustration to close the gap between perception and reality. Visit the full report at the2022sexreport.com
Responsibilities:Design direction, illustration art direction, identity design, design system, print design, digital design
In close collaboration with:Dan Kenger, Grace Lee, Shelby Neal, Leah Welcome, and Sophi Miyoko Gullbrants
In-house at Hims & Hers
Hims & Hers Swag
Designing premium swag items and an elevated experience for an internal audience.
Responsibilities:Design direction, production design, art direction, photoshoot styling
In close collaboration with:Dan Kenger, Tierney Snow, and Michael Connolly
In-house at Hims & Hers