Her approach is both strategic and emotional: finding the sharpest idea at the center, and building design systems that can flex, scale, and endure. She believes the best brands feel like they were always meant to exist, and the best design helps them get there.
She brings a high-low lens to creative work: connecting big ideas to meticulous craft. She loves projects where things are still being figured out, where the right design can unlock the next chapter. She brings creative clarity to projects with ambiguity.
Francine is currently visualizing the power of better health as Design Director of Brand at Hims & Hers.
Chipotle
Nike
Kohler
Nestle
FacebookHims & Hers, 2022—Present
Zeus Jones, 2018—2022
Wit & Delight, 2016—2018Email