Francine is a brand design director who turns ideas into realities. She takes early signals like a business insight, a product ambition, a story that’s still finding its shape and translates them into brand systems that feel inevitable, magnetic, and real.

Her approach is both strategic and emotional: finding the sharpest idea at the center, and building design systems that can flex, scale, and endure. She believes the best brands feel like they were always meant to exist, and the best design helps them get there.

She brings a high-low lens to creative work: connecting big ideas to meticulous craft. She loves projects where things are still being figured out, where the right design can unlock the next chapter. She brings creative clarity to projects with ambiguity.

Francine is currently visualizing the power of better health as Design Director of Brand at Hims & Hers.

Focus Areas
Brand identity
Printed and physical product
Campaigns and creative strategy
Select Agency Clients
Target
Chipotle
Nike
Kohler
Nestle
Facebook
Experience Hims & Hers, 2022—Present
Zeus Jones, 2018—2022
Wit & Delight, 2016—2018

Contact
Email

Francine Thompson

More info

Francine builds brands that move with clarity and intent. Her work lives where design, storytelling, and strategy meet to make brands that feel inevitable, magnetic, and alive.

Hers Hair Blends World and Launch

Crafting a luxe, potent visual world around effective prescription solutions that address women feeling shamed by hair loss.

Responsibilities:Design direction, identity design, brand strategy, design system, brand guides

In close collaboration with:Dan Kenger, Grace Lee, Shelby Neal, and Deena Keller

In-house at Hims & Hers

Hims & Hers Weight Loss Worlds and Product Launches

Making weight loss feel approachable by elevating two new categories with sharp design and vibrant palettes.

Responsibilities:Design direction, identity design, brand strategy, design system, brand guides, print design

In close collaboration with:Dan Kenger, Grace Lee, Shelby Neal, Elise Sokolow, Derek Chan, Deena Keller, and Arian Franz

In-house at Hims & Hers

Hers Mental Health Campaign

Bringing empathy, destigmatization, and empowerment to women’s prescription mental health solutions through an out-of-home campaign.

Responsibilities:Design direction, creative strategy, out-of-home design and production

In close collaboration with:Dan Kenger, Jacqueline Fodor, Grace Lee, Shelby Neal, and Sergio Rodriguez

In-house at Hims & Hers

Let's Talk About Sex Report

Provoking a conversation around sexual wellness using compelling data and illustration to close the gap between perception and reality.

Visit the full report at the2022sexreport.com

Responsibilities:Design direction, illustration art direction, identity design, design system, print design, digital design

In close collaboration with:Dan Kenger, Grace Lee, Shelby Neal, Leah Welcome, and Sophi Miyoko Gullbrants

In-house at Hims & Hers

Hims & Hers Swag

Designing premium swag items and an elevated experience for an internal audience.

Responsibilities:Design direction, production design, art direction, photoshoot styling

In close collaboration with:Dan Kenger, Tierney Snow, and Michael Connolly

In-house at Hims & Hers

Oath Surgical

Branding a new, holistic approach to surgical care, looking toward the classical for inspiration.

Responsibilities:Design direction, identity design, brand guide, email design, web design, design system

Freelance

Based in Southern California