Hers Hair Blends World and Product Assortment Launch
Created a luxe, potent visual world that reframed women’s hair loss treatments, making prescription solutions feel aspirational, not shameful. Directed identity, system, and strategy to unify assortment, packaging, and brand expression across the customer experience.
Responsibilities:Design direction, identity design, brand strategy, design system, brand guides
In-house at Hims & Hers, 2023