Hers Hair Gummy Launch Campaign
Led design direction for the launch of the first-ever prescription hair regrowth gummy, crafting a multi-channel campaign. From a high-visibility out-of-home campaign in NYC to event graphics, a custom zine, and social media creative direction, I created a cohesive brand world that made an innovative product feel both elevated and accessible.
Responsibilities:Design direction, out-of-home design and production, print design, social media direction
In-house at Hims & Hers, 2025