Hers Perimenopause & Menopause Category Launch
Turned Hers’ expansion into perimenopause and menopause into a confident new category entry.
Established the brand world and design system for Hers’ expansion into perimenopause and menopause care. Built a confident, premium visual language through high-contrast color and commanding imagery, and guided implementation across digital, packaging, and paid media to bring the world to life for launch.
Responsibilities: Design direction, identity design, brand strategy, design system, brand guides
In-house at Hims & Hers, 2025