Hims & Hers Weight Loss Worlds and Product Category Launches
Crafted distinct visual worlds for both Hims and Hers Weight Loss, elevating two new categories with vibrant palettes and sharp, modern design. Led design direction and brand strategy to establish cohesive identities and systems, building guides and assets that unified digital, packaging, print, and campaign touchpoints while making weight loss feel more approachable and supportive.
Responsibilities:Design direction, identity design, brand strategy, design system, brand guides, print design
In-house at Hims & Hers, 2023