Hims Testosterone World and Product Category Launch
Defined the vibe, palette, and design system that reimagined how Testosterone Rx shows up for the Hims audience. Built the framework and partnered with art direction, copy, packaging, and digital leads to translate strategy and insights into a stigma-free, approachable brand experience that set a new cultural tone across homepage, ads, digital experiences, and beyond.
Responsibilities:Design direction, identity design, brand strategy, design system, brand guides
In close collaboration with:Dan Kenger, Grace Lee, Shelby Neal, Natalie Cowan, Derek Chan, Kate Choyce, Arian Franz, Saj Saini
In-house at Hims & Hers, 2025