Hims Testosterone World and Product Category Launch
Defined the world, palette, and design system that informed how Testosterone Rx shows up for the Hims audience. Partnered with art direction, copy, packaging, and digital leads to implement the world into a stigma-free, approachable brand experience that set a new cultural tone across homepage, ads, packaging, digital experiences, and beyond.
Responsibilities:Design direction, identity design, brand strategy, design system, brand guides
In-house at Hims & Hers, 2025