Francine is a brand design director with almost 10 years of experience turning ideas into realities. She takes early signals like a business insight, a product ambition, a story that’s still finding its shape and translates them into brand systems with presence.

Her approach is both strategic and emotional: finding the sharpest idea at the center, and building design systems that can flex, scale, and endure. Francine believes the best brands feel like they were always meant to exist, and the best design helps them get there.

She brings a high-low lens to creative work: connecting big ideas to meticulous craft. Francine loves projects where things are still being figured out, where the right design can unlock the next chapter. She brings creative clarity to projects with ambiguity.

Francine is currently visualizing the power of better health as Design Director of Brand at Hims & Hers.

Focus Areas
Brand identity, Typography
Print materials, Packaging, Merch
Campaigns, Creative strategy
Select Agency Clients
Target
Chipotle
Nike
Kohler
Nestle
Facebook
Experience Hims & Hers, 2022—Present
Zeus Jones, 2018—2022
Wit & Delight, 2016—2018

Contact
Email

Francine Thompson

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Francine is a design director building brands that move with clarity and intent. Her work lives where design, storytelling, and strategy meet to make brands that feel inevitable, magnetic, and alive.