Francine is a brand design director who turns ideas into realities. She takes early signals like a business insight, a product ambition, a story that’s still finding its shape and translates them into brand systems that feel inevitable, magnetic, and real.

Her approach is both strategic and emotional: finding the sharpest idea at the center, and building design systems that can flex, scale, and endure. She believes the best brands feel like they were always meant to exist, and the best design helps them get there.

She brings a high-low lens to creative work: connecting big ideas to meticulous craft. She loves projects where things are still being figured out, where the right design can unlock the next chapter. She brings creative clarity to projects with ambiguity.

Francine is currently visualizing the power of better health as Design Director of Brand at Hims & Hers.

Focus Areas
Brand identity
Printed and physical product
Campaigns and creative strategy
Select Agency Clients
Target
Chipotle
Nike
Kohler
Nestle
Facebook
Experience Hims & Hers, 2022—Present
Zeus Jones, 2018—2022
Wit & Delight, 2016—2018

Contact
Email

Francine Thompson

More info

Francine is a design director building brands that move with clarity and intent. Her work lives where design, storytelling, and strategy meet to make brands that feel inevitable, magnetic, and alive.