Nue Bedford
Skills:
Brand design, layout design, and social design
Brand design, layout design, and social design
Nue Bedford is a labor of love, a resource devoted to queer artists of color in Minneapolis and beyond. I worked with founder Vanessa to give the new endeavor a visual soul that felt equal parts funky and refined.
![](https://freight.cargo.site/t/original/i/cfb272b058cc397b4fba9ebe46727d7a0678118bdcb3e5f5730849b0ea7206b4/Nue-Bedford-Splash.png)
Nue Bedford is a work-in-progress. It’s a place that is evolving based on what its audience needs. It might start as a digital-first platform and be followed by a physical space. So Nue Bedford needed a brand that could feel welcoming, energizing, and special no matter where someone encountered it.
![](https://freight.cargo.site/t/original/i/6556c7f16fcf15af42bdcfe298ae2f0929ea979fcce053775883e58fea9dda80/Nue-Bedford-Repeat.png)
![](https://freight.cargo.site/t/original/i/060169ed75b84b17d9901cfbbb52aa21c4a597b69e92baa2d1b68d428e24559d/Nue-Bedford-Icon.png)
![](https://freight.cargo.site/t/original/i/0a912dd3deb2b4057ac922d6112afda59d9d0c1e83309301ae79408c405755aa/Nue-Bedford-Posters.png)
The visual system was built around the idea of an open door or a window, somewhere where queer artists could go and feel 100% themselves. So I created a symbol out of the N and B initials of Nue Bedford, interlocking to create a sparkling window into a more creative place.
![](https://freight.cargo.site/t/original/i/c9dd913aca6ca4eaaeff24fd0d2950544d4a504be59f3d242afe968979ab059a/Nue-Bedford-Main-Mark.png)
![](https://freight.cargo.site/t/original/i/6a3460d9fde638b258c4327bba9839c0c8752d18fcabdf76c7fb87c3783bd41d/Nue-Bedford-Book.png)
![](https://freight.cargo.site/t/original/i/7d4d4e11b6d39fa5f5de700c88ce8c80e5eb9d4a5c25e13d15954093791a7fb9/Nue-Bedford-OOH.png)
The branding is full of engaging, vibrant color and dynamic flowing patterns. It feels gender neutral without being bland. The typography is editorial-inspired while the lockups balance that by feeling funky, and mimicking the rounded nature of the brand’s main symbol.
![](https://freight.cargo.site/t/original/i/24d647c2b7b20a240db91d8be029ab97a98fafd2757d9388840a7afbcc7c5b04/Nue-Bedford-Social.png)
![](https://freight.cargo.site/t/original/i/b7feae1f8d0927ac3f61f0ea302b4dcf7185a15a10816904bfd4fb68fe67706c/Nue-Bedford-Mark-and-Pattern.png)